The ladies who found themselves in cheese
“Syrydomu” is a Czech online cheese shop we have made identity and website for. The name translates to the words “cheese” and “home” but can also be read “cheese to home”. The two smiling ladies keep searching for new tastes and aromas. For them quality is the top priority.
Product in front!
The trick is to convey a strong visual recognition for the brand in order to be remembered and not to take the attention away from the merchandise. Here the graphic identity delicately embraces the product’s photography leaving maximum room for the cheese to stand in front. The beautiful photographs were shot by Ondrej Vala and Petr Vysohlid.
Making a logo not too easily obvious has a great benefit. Tease the brain, stimulate imagination and discover the meaning brings up a little adventure we do not forget about. In this example we were able to reach a high level of abstraction thanks to the complementary words cheese and home. They pronounce what to look for and thus enabling custommers to decode the puzzle. That is the moment when a relation between a custommer and the brand is being established.